The (abridged) Story.

AMMAN LLC is currently an entrepreneurial endeavor + branding experiment based in California and curated by Amman Fasil Asfaw.

Amman is an engineer on paper, a humanitarian at heart, and an entrepreneur by nature. He is a first-generation Ethiopian-American raised with the core values of respect, integrity, and commitment. Amman has worked for Fortune 100 companies, led non profit organizations, attempted startups, and is also a small business owner. But please don’t judge Amman by his accolades. Instead, judge him by the content of his character and then the content he creates 💯.

AMMAN LLC was created during winter 2020, in part by divinity and in part by necessity. On October 15th, 2020, the San Luis Obispo District Attorney charged Amman with a misdemeanor violation of False Imprisonment because he “sat in front of a sedan” at a July 21st, 2020 Black Lives Matter protest (San Luis Obispo Tribune). As of November 2022, the case is still pending 🐌.

After momentary dismay, Amman inwardly flipped the futile charge into something to flourish his name rather than tarnish it. The outward result was AMMAN LLC—the infrastructure Amman always needed in order to pursue his visions 🌱.

AMMAN’s first flagship product, 1 of 160: Foundations of My Freshman Year, released November 2022 and is self-published memoir on his first year of college 🙌🏾. The next flagship product will be a follow up to 1 of 160 and cover the experiences of his sophomore and junior years. It is slated for release 2023, God willing 🙏🏾.

“In life, people will try to tarnish your name when they see you do good. This is a sign you are of value. Protect and burgeon that value. You might as well own it too. Hence AMMAN LLC.”

— Amman Fasil Asfaw